About Us


Our Story




The story started back in 2012, when the two friends Christoffer and Ottar founded Snowminds. They did so after they both had been on seasons as ski instructors, and could not get enough of the good life in the mountains. They wanted to provide the unique opportunity for people to embark on a season as a ski or snowboard instructor. Fast forward 4 years, to 2016, and Snowminds had become the world's largest travel company for people going on a season as a ski- or snowboard instructor. In 2016, the need for our own clothing brand began to grow. We know what our instructors' needs are. We have all done seasons ourselves, and wanted to make a brand that fitted the criterias perfectly and that's how Snowminds Apparel was born. 

Since then things have escalated and today we make everything from goggles to ski socks and most things in between. In addition to our own brand Snowminds Apparel, you can also find some of the most well-known brands in the ski world, as we sell Atomic and Salomon, among others. 


Designed in Denmark. Made for the Mountains. Used everywhere. 

Our concept is built on creating quality clothing designed to cover all the needs you may have as a skier, whether you are whizzing down a newly groomed slope in Austria, running fresh powder runs in Canada, or are standing on top of a volcano in Japan. All our materials are specially selected, so we always ensure that it is of the best quality. We try making clothes that can be worn season after season. It should not go out of fashion, but be your best friend from the time you buy it until it is worn to pieces. We want to make sustainable clothing, hence all our clothes are produced in organic cotton as well as produced in Europe.

Note: Snowminds Store ApS runs as an independent brand and is a separate company next to the travel agency Snowminds ApS.